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Hoist ROC-IT Plate Loaded ISO Lateral Shoulder Press

Hoist ROC-IT plate loaded ISO lateral shoulder press. Beautiful well designed machine that really stands apart from other traditional plate loaded machines. This machine moves with the body while performing the repetition. This gives a very natural feel. I am a huge fan of the entire ROC-IT line . This unit is in excellent condition. This unit retails for $2,500 new plus a 12 week lead time. We have it in stock now and ready to ship!

Dynamic adjustment is the essence behind the new ROC-IT™ line from HOIST®. Using ROX™ technology, the user becomes an integral part of the exercise by continuously adjusting the position of the user with the movement of the exercise arm.  As a result, the ROC-IT line embodies a unique training experience that achieves the unrestricted joint movement and core activating benefits of functional training coupled with the stabilizing benefits of machine-based equipment. Try it out for yourself and experience the ride of the ROC-IT line!



  • Contoured press arm handles provide multiple grip positions
  • Starts the exercise handles positioned in front of the body, then rocks rearward positioning the handles over head to mimic the natural movement of a dumbbell shoulder press
  • Rocking movement aligns the user’s arm with the midline of their torso to decrease external rotation of the arm and shoulder and reduce lower back arching
  • Synchronized converging exercise motion replicates dumbbell presses
  • Counter-balanced exercise arm
  • Ratcheting seat adjustment