Hoist ROC-IT Plate Loaded ISO Lateral Shoulder Press


Hoist ROC-IT Plate Loaded ISO Lateral Shoulder Press. Beautiful well-designed machine that really stands apart from other traditional plate loaded machines. This machine moves with the body while performing the repetition. This gives a very natural feel. I am a huge fan of the entire ROC-IT line. This unit is in excellent condition. This unit retails for $2,500 new plus a 12-week lead time. We have it in stock now and ready to ship!

Dynamic adjustment is the essence behind the new ROC-IT™ line from HOIST®. Using ROX™ technology, the user becomes an integral part of the exercise by continuously adjusting the position of the user with the movement of the exercise arm.  As a result, the ROC-IT line embodies a unique training experience that achieves the unrestricted joint movement and core activating benefits of functional training, coupled with the stabilizing benefits of machine-based equipment. Try it out for yourself and experience the ride of the ROC-IT line!


  • Contoured press arm handles provide multiple grip positions
  • Starts the exercise handles positioned in front of the body, then rocks rearward positioning the handles over head to mimic the natural movement of a dumbbell shoulder press
  • Rocking movement aligns the user’s arm with the midline of their torso to decrease external rotation of the arm and shoulder and reduce lower back arching
  • Synchronized converging exercise motion replicates dumbbell presses
  • Counter-balanced exercise arm
  • Ratcheting seat adjustment